Hidden Messages in Children’s Items

While teaching a class about gender equity today, my students examined these pictures of sexism in toys and apparel, and analyzed how they are problematic. I find them hilariously bad. And yet, because we are surrounded by images, shirts, and toys like these, it becomes a part of our culture and becomes a part of our mindset that girls are apparently not good at math, or should be scrubbing dishes while the men have fun, or that girls should only ascribe to be beautiful or date someone who is a hero. These detrimental images surround us. There are much better ways marketers could accomplish sales, don’t you think?

What do you notice about these images?

0223031428.jpg
Photo credit: JuliaView 
GenderToys_BeGorgeousBeSmart.jpg
Photo credit: Thealternative.in
sexist_pajamas_20140930.jpg
Photo Credit: Canadian Press 
2532.jpg
Photo credit: Alanabeeblog

 

toys_detail1.jpg
Photo credit: Lettoysbetoys.org.uk. 

 

687474703a2f2f6d6f76696563756c74697374732e636f6d2f77702d636f6e74656e742f75706c6f6164732f323030392f31322f626174746c65736869702d67616d652e6a7067.jpg
Photo credit: Boingboing 
BdF0bP5CMAAZ-ZG
Photo credit: Huffington Post
11133787_944116712295758_2293294518079385681_n.jpg
Photo credit: NYU employee Jason U. Evans