The internet is exploding with praise for Beyoncé’s new music video calling it “world-stopping” because people are stopping what they’re doing to watch it over and over. I know I’ve watched it over and over. I’m mesmerized by the incredible imagery, amazing dance moves and shattering baseline with kickass lyrics. But even more than that, this video is beyond awesome in how she celebrates being a black woman. As Ashley Weatherford, a New York editor, put it, “There’s often talk of what it means to be ‘unapologetically black,’ and this video is the blueprint. Lyric by lyric, she celebrates blackness.” And specifically, it’s clearly an anthem for women. New York editor, Rembert Browne, said it too: “…the song’s so clearly for women.” (Which doesn’t mean guys can’t appreciate it too, because, let’s face it: Everybody’s going to love it.) The video also provides thought provoking imagery of the New Orleans hurricane disaster and the issue of police brutality. I could go on and on about how powerful and amazing this video is.
Leon Neyfakh from Slate.com said, “Beyoncé’s Surprise New Single Is Both a #BlackLivesMatter–Inspired Protest Anthem and an Absolute Jam”.
This music video is in a complete category of it’s own: It defies all expectations of mainstream music. I love Beyoncé and this music video is absolutely incredible.
Check it out for yourself: